Just Another GWAC (Guy With A Camera or Guy Without A Clue)

Building Dreams: A Conversation with Pat Fisher, Global Luxury Realtor

samson.colborn@gmail.com (Samson Colborn) — Thu, 25 Jul 2024 17:05:10 GMT

A Conversation with Pat Fisher

Pat Fisher is a seasoned real estate professional with a unique niche. As a Global Luxury Realtor, she operates in Florida and California, bringing extensive experience and a personalized touch to her clients. In a recent conversation, Pat shared insights about her career, the services she offers, and what sets her apart from the competition.

A Unique Dual Presence

Pat works for two brokerages: Realty One Emerald Coast in Florida and Coldwell Banker Hallmark Realty in California. Despite the distance, Pat maintains a strong presence in both states, and plans to continue to do so. “My ultimate goal is to be in Florida the majority of the time,” she says, “but I have repeat clients in California that I dearly love, and I’ll continue to serve as long as they’ll have me.”

Her ability to balance work across two states shows her dedication to her clients, ensuring they receive the best service no matter where they are. This dual presence allows her to leverage opportunities in both markets, providing clients with her extensive network and deep local knowledge.

Not Just Luxury

While Pat holds the title of Global Luxury Realtor, her services extend beyond high-end properties. “I’m not exclusive to luxury properties,” she clarifies. “I help first-time homebuyers, downsizers, upsizers, and people moving from one state to another. The advantage of being a global luxury realtor is that it shows my additional experience, education and credentials in the real estate market.”

Pat’s versatility makes her a valuable resource for anyone looking to buy or sell a home. Her ability to handle diverse real estate needs means she can offer tailored advice and services, whether it's finding a cozy starter home or managing a complex relocation.

Specializing in Flipping

Pat’s niche is working with professional flippers. “I find properties for companies and individuals that renovate and resell houses. I make sure the properties they buy will be profitable. I help with design choices and work diligently to ensure they avoid pitfalls,” she explains.

Her previous experience as half-owner of a company that teaches people how to build houses adds to her credibility. Pat’s knowledge of the flipping process means she can guide her clients through every step, ensuring successful and profitable renovations. Pat provides clients with strategic insights that maximize their investment returns.

The Value of Experience

What sets Pat apart is her wide-ranging experience and approach to business. “I don’t chase money; I help people chase their dreams,” she states. This philosophy resonates with her clients, who see her as a trustworthy and knowledgeable professional. Pat’s commitment to her clients’ success and honest service make her a standout in the real estate industry.

A Supportive Team

In California, Pat’s son Cory Fisher, a licensed real estate agent, assists her. “He is my boots on the ground,” Pat says proudly. Whether working open houses or handling appointments, Cory plays a crucial role in supporting Pat’s business. Additionally, both of Pat’s brokerages provide robust support teams, ensuring she has all the resources needed to deliver top-notch service.

Overcoming Challenges

Pat’s journey into real estate wasn’t planned. Retiring early, she found her passion in the industry. “I had a real estate background and decided to get my license in California and Florida. Now, I have two businesses that I am actively working,” she recounts. This determination and resilience define her career and drive her success.

Advice for Aspiring Agents

For those considering a career in real estate, Pat advises evaluating their circumstances. “Real estate is wonderful if you can start with nothing and grow a business. It’s fabulous and rewarding. You need to manage the ups and downs of the industry,” she says. Pat emphasizes the importance of patience and resilience. “It’s not instant money. You need to build your reputation and client base, but if you’re dedicated, it’s incredibly rewarding,” she advises.

Navigating NAR Challenges

When asked about the new NAR changes and their impact on her business, Pat expressed a seasoned perspective. She acknowledges the media hype around topics like "buyers' agents not getting paid" or "house prices dropping," but remains unfazed. She highlights that negotiating commissions with sellers has always been part of the process, and while the transition may pose challenges for some, she views it as a continuation of industry practices, just different methods.

For buyers, Pat sees the new changes as an opportunity to establish clearer, more committed relationships. She explains that before showing a house, buyers now need to sign a document confirming representation for that property. This can range from short-term agreements, such as for a week, to longer commitments like a year. This approach ensures that both agent and buyer are fully engaged and working together towards successful transactions.

Staying Positive in a Dynamic Market

Despite the dynamic nature of the market, Pat remains optimistic. “I think the market is gearing up to be more active to finish up the year,” she predicts. Her experience and positive outlook keep her prepared to navigate the ever-changing real estate landscape.

“Every market has its cycles. The key is to stay informed and be adaptable,” she says. Pat’s proactive approach ensures she is always ready to seize new opportunities and provide the best service to her clients. Her ability to stay ahead of market trends and adapt her strategies accordingly makes her a reliable partner for any real estate transaction.

Community Involvement

Pat’s commitment to her community goes beyond real estate. She actively participates in local events and supports various charitable organizations. “Giving back to the community is important to me. It’s a way to show my appreciation and make a positive impact,” she shares. Pat’s involvement strengthens her connection to the areas she serves and demonstrates her devotion to making a difference.

Achievements and Recognitions

Pat Fisher's hard work and expertise have earned her several prestigious awards and certifications. “I'm in the top 7% in the world with Coldwell Banker. I also have my Certification as a Global Luxury Realtor, which requires a lot of additional education, training and experience to get there. These are my two professional accomplishments I am most proud of."

The Best of Both Worlds: Living in California and Florida

Pat Fisher enjoys the best of both California and Florida. Officially a resident of Florida, Pat also spends a lot of time in California, balancing her professional commitments and personal life across these two states. In California, Pat appreciates the diversity and vibrant culture. “I love the diversity, the climate, and the opportunities here,” she says.

On the other hand, Florida holds a special place in Pat's heart due to its cultural familiarity and family connections. "I'm really a Southeast girl," Pat explains. Having spent 25 years in Alabama, she feels a deep connection to the Southeast's culture and lifestyle.

Hobbies and Interests Beyond Real Estate

When asked if she has any hobbies, Pat humorously responds, "Who has time for a hobby?" For Pat, real estate isn't just a career; it's a passion. Even when not working, she’s often watching HGTV for inspiration. However, Pat does have a beloved companion – her 60-pound golden doodle, who she affectionately describes as one of her great loves in life.

A Love for College Football

Though Pat doesn’t dedicate much time to TV, she enjoys the lively atmosphere of live sports, particularly college football. As an ardent supporter of the Alabama Crimson Tide, she proudly declares, "Roll Tide all day." Pat enjoys the social aspects of live sports, engaging in the communal experience with friends and family.

Unusual Experiences in Real Estate

When asked about unusual experiences, Pat prefers to keep things positive. “I could pick out things about different experiences and talk about them,” she says, “but I really want to be an optimistic person.” However, Pat does recall a memorable property – an scary A-frame house in Hollywood Hills. “The house was a scene straight out of a horror movie, with red shag carpets, syringes, razor blades, and even a large hook in the middle of the ceiling.” Despite its initial frightful appearance, Pat and her clients saw potential in the house and transformed it into a stunning, luxurious home.

Final Thoughts

Pat Fisher’s message to potential clients is simple: “There are many good realtors out there. Make sure you connect with a realtor who provides good service, honesty, and communication. I would like to be that person, but if I’m not, make sure you get a good one.” Pat Fisher’s focus on her clients and her passion for their dreams make her a distinguished figure in real estate. Whether in Florida or California, her clients can trust they are in capable hands.

Website: PatSellsCA.com

Email: PatSellsCA@gmail.com

Dear Journal

samson.colborn@gmail.com (Samson Colborn) — Fri, 09 Feb 2024 21:50:44 GMT

A Heartfelt Exploration of Selling Your Home

Do you know this person?

So I asked AI to write a journal entry from the perspective of a home seller. This is the prompt I wrote:

"Write an emotional 1,000 word journal entry from the perspective of a homeowner contemplating selling their home. They are struggling with the decision and are lost where to find answers to their questions. They feel exhausted and fearful. They don't know what tools they should use or are even available. They don't know how to find a good real estate agent. They are worried that they will not be able to sell their house in a bad real estate market where interest rates are high. They don't know how to price their home. What anxieties might they be having? Be creative!"

This is the result I got:

Dear Journal,

Today marks another day in the tumultuous journey of contemplating selling my home, and I find myself drowning in a sea of uncertainty and fear. The weight of this decision hangs heavy on my shoulders, each breath I take feeling more labored than the last as I grapple with the myriad of anxieties swirling in my mind.

The exhaustion is palpable, a relentless burden that weighs me down with every passing moment. I never imagined that the process of selling a home would be this emotionally taxing. It's not just the physical demands of preparing the house for sale, but the mental toll of navigating through a maze of unanswered questions and doubts.

One of the biggest challenges I face is the overwhelming sense of confusion. Where do I even begin to find the answers to my countless questions? From determining the right time to sell to understanding the complex world of real estate transactions, I feel like I'm stumbling in the dark, desperately searching for a glimmer of guidance.

The lack of knowledge about available tools and resources only adds to my frustration. In a world saturated with technology and innovation, I'm left feeling woefully unprepared to navigate the modern real estate landscape. Should I invest in professional staging services, or is that just a frivolous expense? Are there digital platforms that can help streamline the selling process, or am I doomed to drown in paperwork?

And then there's the daunting task of finding a good real estate agent. How do I separate the reputable professionals from the opportunistic charlatans? The thought of entrusting such a monumental decision to the wrong person fills me with dread. I long for someone who can offer not only expertise but also empathy, someone who understands the emotional weight of selling a home and can guide me through the process with compassion.

But perhaps my greatest source of anxiety stems from the current state of the real estate market. With interest rates soaring to dizzying heights, I can't help but worry about the impact on potential buyers. Will anyone be willing to invest in my home amidst such financial uncertainty? The fear of being stuck in a stagnant market, unable to sell my house at a fair price, looms over me like a dark cloud.

And then there's the million-dollar question: How do I even begin to price my home? It's a delicate balance between setting a competitive price to attract buyers and ensuring I don't shortchange myself. The fear of pricing too high and deterring potential buyers, or too low and leaving money on the table, gnaws at me incessantly.

As I sit here, penning down these words, I realize just how lost and overwhelmed I feel. Selling my home is not just a financial transaction; it's a deeply personal journey filled with hopes, fears, and uncertainties. Each decision I make feels like a gamble, with the stakes higher than I ever imagined.

Yet amidst the chaos and confusion, a glimmer of hope flickers in the depths of my heart. Perhaps this journal entry is not just an outlet for my anxieties, but a reminder that I am not alone in this journey. Somewhere out there, amidst the chaos of the real estate market, lies the answers I seek and the guidance I crave.

Tomorrow is a new day, another opportunity to take a step forward, no matter how small. I may not have all the answers right now, but I refuse to let fear dictate my path. With determination and perseverance, I will navigate through the uncertainties and emerge on the other side, ready to embark on the next chapter of my life.

Yours in uncertainty,

Penelope Heartache

What do you think?

Did the AI get it right? Do you think that these are the thoughts of many home sellers? If so, are you prepared to address them? I especially like the sentiments these words:

"I long for someone who can offer not only expertise but also empathy, someone who understands the emotional weight of selling a home and can guide me through the process with compassion."

I think it's important for us as service providers to really get to understand those whom we serve. When you are asking someone to put their trust in you with something as big as selling their home, you better have empathy for them.

For me, I am trying to understand the needs of the agents I work with. Not being an agent myself, I feel that it should be a high priority to try to understand what my clients are going through, not just intellectually, but emotionally. For me to be able to guide them to their path of success, I need to know what drives them, what success looks like for them from their perspective.

So it's important for me to get your feedback. Do you think the above example is realistic? And what would you do to help the seller?

I also asked AI to write a journal entry for a real estate agent. If you would like to read that, let me know.

Unlocking the Power of Single-Property Websites in Real Estate Marketing

samson.colborn@gmail.com (Samson Colborn) — Tue, 14 Nov 2023 04:12:53 GMT

The Undeniable Benefits

In the dynamic world of real estate, where competition is tough and first impressions matter, real estate agents are always looking for innovative ways to promote their listings and captivate potential buyers. Introducing a valuable tool: the single-property website. This dedicated online platform is sometimes overlooked as a trend; but it's actually a strategic investment and can be a resource that can distinguish you in a crowded real estate landscape. In this article, we'll delve into the benefits of incorporating single-property websites into your real estate marketing toolbox and why they are a must-have for savvy agents.

1. Exclusivity That Speaks Volumes

Real estate agents thrive on the art of exclusivity. Imagine having a digital space solely dedicated to showcasing a property under your expertise. A single-property website offers the exclusivity that traditional listing platforms can't match. It's your virtual showroom, allowing you to curate an immersive experience that highlights the unique features and selling points of a property, reinforcing your position as the go-to expert for that specific listing.

And having a gallery of single-property websites, can establish you as the successful marketer you long to be. Imagine having a page on your own website that showcases the pending, current and sold homes you have under your brand. Having a tool like this can certainly impress your potential listing clients, and show your expertise in home marketing.

2. Personal Brand Amplification

As a real estate agent, your personal brand is a powerful asset. A single-property website becomes an extension of your brand, offering a canvas to incorporate your logo, branding elements, and a personalized domain. This not only enhances the professional image of the property but also boosts your brand, making you memorable to potential clients. You're not just marketing a property; you're marketing your expertise and personal touch.

3. Lead Magnet for Business Growth

Real estate is not just about selling properties; it's about building relationships. A single-property website serves as a lead magnet, capturing the interest of potential buyers and sellers alike. The inquiry forms and subscription options seamlessly integrated into the website become your tools for expanding your contact list. These leads are the seeds for future business growth and client connections.

4. Data-Driven Decision Making

In the fast-paced world of real estate, data is king. Single-property websites come equipped with analytics tools that offer a wealth of information about visitor behavior. Track user engagement, popular features, and the source of traffic to make informed decisions about your marketing. More than just showcasing a property, single-property websites help you understand your audience and fine-tune your approach for maximum impact.

5. Tailored Solutions for Diverse Properties

Real estate is diverse, and so are the properties you represent. A single-property website allows you to tailor your marketing approach to the specific needs of each property. Whether it's a luxury estate, a cozy family home, or an immaculate beach-side villa, the customization options are endless. Give each property its own style by creating a bespoke online experience that resonates with your target audience.

6. SEO Dominance for Digital Visibility

For a real estate agent, being found on the Internet is very important. A dedicated website for a property contributes to better SEO, making the listing more discoverable in search engine results. Imagine your property appearing at the top of search engine results, attracting organic traffic and potential buyers actively searching for properties in your area. Make sure you are dominating the digital landscape and ensuring your listings are unmissable.

7. On-the-Go Access for the Modern Client

In the era of on-the-go consumers, mobile optimization is not a luxury; it's a necessity. A single-property website is designed to be mobile-friendly, providing potential buyers with seamless access to property information wherever they are. Cater to the preferences of modern clients who rely on their smartphones for property research.

8. Simplify Sharing for Expanded Reach

Sharing is caring, especially in the world of real estate. A dedicated website provides a convenient and shareable link that can be easily disseminated through various channels, including social media, email, and messaging apps. Your property becomes a shareable asset, reaching not only your network but extending its reach to potential buyers in your clients' networks, potentially reaching individuals who may not have encountered the listing through traditional marketing channels.

Incorporating single-property websites into your marketing strategy is not just a trend; it's a strategic move that can transform the way you showcase properties and grow your business. From the allure of exclusivity to the amplification of your personal brand, from lead generation to data-driven decision-making, single-property websites are the key to unlocking unparalleled success in the competitive real estate landscape. Make your mark as the agent of choice in a digital era where innovation is the key to staying ahead.

Emerald Coast Dream Views, LLC is more than a media company. We help Real Estate Professionals get more listings, make more sales and stop wasting time with endless and complicated do-it-yourself marketing tools. We offer a done-for-you service so you can focus on what YOU do best. Check out our exclusive Executive Membership Program to find out how you can become a premier source for all things real estate.

Mastering the Art of Real Estate Marketing: Strategies and Tools for Success

samson.colborn@gmail.com (Samson Colborn) — Sun, 26 Feb 2023 17:54:11 GMT

A Comprehensive Guide to the Strategies and Tools Used by Successful Real Estate Agents.

As a real estate agent, your main aim is to help your clients sell their property for the best possible price, as quickly as possible. To achieve this goal, it's important to create a strong marketing plan that incorporates a variety of tools and strategies to reach out to potential buyers and generate interest in your listings. By adopting a friendly, approachable marketing style, you can build strong relationships with clients, while also attracting potential buyers to your properties. Let's explore some of the effective marketing tools and strategies that can help you prove to your clients that you take marketing their properties seriously!

You've probably heard of the 80/20 rule that states that 80% of results come from 20% of efforts. Applied to real estate agents that means that 80% of sales come from 20% of agents. I'm pretty sure that's not a scientific fact (read: Does the 80/20 rule really apply to real estate agents? ), but many people outside of real estate seem to understand that principle. So when someone is thinking about selling their home, they may have that thought in the back of their mind.

How can you prove that you're part of the elite 20%, the smaller group getting the majority of the work done? Let your toolbox do the talking! Imagine having a plumbing problem at home and a plumber shows up with only a pair of pliers. You'd start to doubt their ability to fix the issue, right? The same principle applies to real estate. To win your client's trust, you need to demonstrate that you have all the necessary tools and strategies to effectively list and market their property. By showcasing your toolbox, you can instill confidence in your clients and stand out in a competitive real estate market.

So what's in your toolbox?

Here are some of the most effective tools that successful real estate agents use to list and market a property:

High-quality photography

High-quality photography is essential for creating a strong first impression with potential buyers. Professional photographs that showcase the property in the best possible light can make a huge difference in how quickly a property sells and for how much money. Make sure to use a professional photographer who has experience in real estate photography and knows how to highlight the best features of a property.

You know what they say: a picture is worth a thousand words. But what if the picture doesn't do your property justice? When you hire a real estate photographer, you expect them to show up with top-of-the-line gear and equipment that can capture every detail of your property. If a photographer shows up with just a cell phone, it might make you wonder if you could take better pictures with your own phone. As a real estate agent, you want to work with a photographer who understands the importance of gear and can deliver high-quality results. When you hire a photographer with the right tools, you can be confident that your property will look its best and attract the attention it deserves.

Virtual tours

Virtual tours are becoming increasingly popular in the real estate industry. With their immersive and interactive nature, virtual tours offer potential buyers a unique opportunity to explore the property from the comfort of their own homes. But that's not all. Virtual tours can also help you filter out casual buyers who are not genuinely interested in the property. This can save you precious time and energy, allowing you to focus on the serious buyers who are truly interested in your listing. So why not give virtual tours a try and elevate your real estate marketing game?

And virtual tours are surprisingly versatile. You can pull high quality still photos from a virtual tour. You can also record a virtual walk-through of a property and post it in video format on social media.

Online listings

Online listings are a must-have for any real estate agent. You should list your properties on popular real estate websites like Zillow, Trulia, and Redfin, as well as on your own website and social media channels. Make sure to include high-quality photographs and a detailed description of the property that highlights its best features.

Print advertising

In today's digital age, it's easy to overlook the power of print advertising. However, for real estate agents looking to reach out to a local audience, it can be an incredibly effective tool. By creating eye-catching brochures, flyers, and direct mail campaigns, you can promote your listings to potential buyers in the local area. People are far more likely to look at at a physical postcard than to read an unsolicited email. In fact, the vast majority of emails end up in spam and are never opened. But, these tangible marketing materials can make a lasting impression and help you stand out from the digital noise. So why limit yourself to just digital marketing when print advertising can be a powerful addition to your real estate marketing toolbox?

Video marketing

Video marketing is a powerful tool that can help you showcase a property and its surroundings in a more engaging way. You can create property videos that highlight the best features of a property, as well as videos that showcase the surrounding neighborhood and community.

Social media marketing

Social media marketing can help you reach a wider audience and promote your properties to potential buyers. You can use platforms like Facebook, Instagram, and LinkedIn to share your listings, as well as to engage with potential buyers and build relationships with them.

Recognize though, that social media is better suited for your own marketing rather than marketing a particular property. No one really uses Instagram or Twitter to look for their new home. And when was the last time you Googled anything and got results back from TikTok or Facebook? Most search results come from articles (blog posts) from websites. And that's another reason why you might want to consider having your own website.

Email marketing

One effective method for staying connected with potential buyers and informing them about newly available properties that meet their preferences is through email marketing. By designing tailored email campaigns, you can showcase your listings to interested buyers who have previously shown interest in similar properties.

Open houses

Open houses can be an effective way to generate interest and attract potential buyers to a property. Make sure to promote your open house through all of your marketing channels, and create a welcoming and inviting environment that encourages potential buyers to explore the property and ask questions.

Overall, successful real estate agents use a multi-faceted approach to marketing properties that leverages a range of digital and traditional marketing channels to reach potential buyers and generate interest in their listings. By using these tools and strategies, you can help your clients sell their properties quickly and for the best possible price.

If you need help implementing any of these tools, give me a call. I have systems in place that will teach you how to organize and prioritize tasks so you can focus on your business, generate leads and gain more clients.

And if you are interested in building your own toolbox, consider becoming an Executive Member . Many of the tools we just discussed are available to members for free, while others are available at a 20% discount. Contact me if you have questions.

The Importance of Real Estate Agents in the Home Buying and Selling Process

samson.colborn@gmail.com (Samson Colborn) — Thu, 02 Feb 2023 19:00:00 GMT

Realtors, how does your marketing align with buyers and sellers?

The real estate market is constantly changing, and the rise of technology has had a major impact on the way properties are bought and sold. While online resources have made it easier for buyers to find properties that meet their needs, they are still turning to real estate agents for help in making their final decision. In this article, we will explore some statistics* and trends in the real estate industry and the important role that real estate agents play in the home buying and selling process. And how agents can leverage technology to help them win more listings, set their listings apart, and make their work more efficient.

51% of buyers found their their home on the Internet

95% of home buyers start their search online and according to the National Association of Realtors®, 51% of buyers found their home on the Internet. The Internet has made it easier for buyers to search for properties that meet their needs, and 55% of buyers walked through a home they found online. While the Internet is an important tool in the home buying process, it is clear that buyers still value the personal touch that real estate agents provide.

But agents need to recognize the tools that buyers are using to find homes and discover how those very same tools put them and their listings where the buyer is.

Value of Website Features

The study also found that photos, floor plans and virtual tours are the most valuable features on real estate websites. Professional, high quality photos are a must. And videos are also important, but fall below the value of the first three. And this makes sense. since watching a video is a passive activity and viewers can lose interest quickly. However, people actively engage with virtual tours. This highlights the importance of having high-quality visual content on real estate websites to attract potential buyers.

If you would like to perform a DIY visual audit of your online marketing, contact me and I will send you my free Visual Marketing Audit document. This document will help you discover how you look visually to potential customers online.

52% of buyers want their Realtor to help them find the right home

Despite the popularity of online searches, 52% of buyers said they want their Realtor to help them find the right home to purchase. This shows that buyers are still looking for guidance and support from real estate agents, even though they are using the Internet to find properties.

But you can still take advantage of online tools such as floor plans and virtual tours that you can send to your buyers. Floor plans help buyers decide on whether a certain space works for them or not. And with virtual tours, buyers can "walk through" many homes in a short period of time. This saves you time and helps you recognize motivated buyers because a buyer who chooses to visit a property in person, after viewing a virtual tour and studying a floor plan, is more likely to make an offer.

73% of buyers interviewed just one agent

The study also found that 73% of buyers interviewed just one agent when searching for a home, revealing the importance of first impressions in the real estate industry and the need for real estate agents to make a strong first impression and provide valuable information to potential buyers.

41% of sellers found their agent through referrals

The study also looked at the home selling process and found that 41% of sellers found their agent through referrals, such as friends, neighbors, or relatives. This shows the importance of building strong relationships with clients and providing excellent customer service. Are you following up and keeping in touch with past clients? A capable Customer Relationship Management (CRM) system can really help.

82% of sellers contacted just one agent

The study also found that 82% of sellers contacted just one agent before selecting one to assist in selling their home. So if you find yourself giving a listing presentation to someone who called you, you probably have a pretty good shot at getting the listing. Ask yourself, "How do sellers find me? How does my online presence look to potential sellers?" Sellers are looking for professional, knowledgeable, helpful and friendly agents. Does your online presence give that vibe?

What sellers most want from real estate agents

The study also asked sellers what they most wanted from real estate agents, and the top three answers were:

21% wanted help pricing their home competitively
20% wanted help marketing their home to potential buyers
16% wanted help selling their home in a specific time frame.

These results highlight the importance of providing a full range of services to clients, including marketing, pricing, and negotiating skills. But how does your online marketing spotlight those services? Is your Realtor.com profile complete? What about your Google business profile? Do you have a professional looking website? If you are using your Broker's website, is your profile on there complete? If you have gaps in your online presence, what impression are you making to potential clients?

When it comes to marketing their property, do you show ALL the tools available to them? Don't assume that if a home is under a certain price that online marketing isn't worth it. If you took the listing, your seller is expecting you to be serious about selling the property. At the very least, you should be hiring a professional photographer. And today, the cost of photography is not at much as it used to be. If you take on multiple listings per year, consider my Executive Membership plan to see how it can save you money.

While the Internet has made it easier for buyers and sellers to search for properties and find real estate agents, the role of real estate agents is still as important as ever. Buyers and sellers value the personal touch and expertise that real estate agents provide, and they rely on real estate agents to help them make informed decisions throughout the home buying and selling process. Maybe one day these tools could make some agents obsolete. But the data shows that buyers and sellers want more than just tools. They want you!

*All statistics are taken from the 2022 Home Buyers and Sellers Generational Trends Report form the National Association of REALTORS® Research Group.

360° Virtual Staging

samson.colborn@gmail.com (Samson Colborn) — Thu, 02 Feb 2023 01:28:56 GMT

Use 360° virtual staging to help buyers visualize the space in their potential home.

Click on the hot spot button to virtually furnish this room! Or choose from the menu at the top left. See it in full screen .

Ever tour an empty home and wonder how you would place the furniture? With virtual staging you can get a feel for how a room might look and feel with furniture in it.

360° Virtual Staging Is Revolutionizing the Real Estate Industry

The real estate industry is constantly evolving, and with the advent of new technologies, the way properties are marketed and sold is changing rapidly. One of the latest innovations in this field is 360° virtual staging, a cost-effective and flexible solution for showcasing properties to potential buyers. In this article, we will explore the benefits of 360° virtual staging and why it is becoming an increasingly popular choice for real estate agents and property developers.

Cost-effective

One of the biggest advantages of 360° virtual staging is its cost-effectiveness. Unlike traditional staging, which involves the rental of physical furniture and accessories, virtual staging eliminates the need for these expenses. This makes it a more accessible option for real estate agents and property developers, especially for those working on a tight budget. Furthermore, 360° virtual staging also reduces the cost of transportation and storage, making it a more environmentally friendly option.

Flexibility

Another advantage of 360° virtual staging is its flexibility. Unlike traditional staging, which can take several days to set up and break down, virtual staging can be changed easily and quickly. This makes it ideal for showcasing multiple design options, allowing real estate agents to create an immersive and engaging experience for potential buyers. In addition, virtual staging can be accessed from anywhere, at any time, making it easy for real estate agents and buyers to view properties remotely.

Accessibility

360° virtual staging is also highly accessible, making it a convenient option for real estate agents and buyers. Properties can be viewed from the comfort of their own home, eliminating the need for physical inspections. This is especially important in today’s world, where many people are looking to buy property remotely, either because they live in a different city or country, or because of the COVID-19 pandemic.

Environmentally friendly

In addition to being cost-effective, 360 virtual staging is also environmentally friendly. By eliminating the need for physical furniture and accessories, virtual staging reduces waste and the carbon footprint associated with traditional staging. This makes it an attractive option for those looking to minimize their impact on the environment and promote sustainability in the real estate industry.

Time-saving

360° virtual staging is also highly time-efficient, as it eliminates the need for setting up and breaking down physical staging. This can take several days, and often involves a significant amount of effort and manpower. Virtual staging, on the other hand, can be created quickly and easily, allowing real estate agents to focus on other aspects of the property sale process.

Increased marketing potential

Finally, 360° virtual staging has the potential to increase the marketing potential of a property. By creating engaging and interactive experiences for potential buyers, real estate agents can showcase the unique features and benefits of a property in a more dynamic and memorable way. This can help to increase the appeal of a property and make it more attractive to potential buyers.

360° Virtual Staging isn't for every property, but I do offer it as an option. And you might be surprised at how little it actually costs. If you are interested in learning more please feel free to contact me.

Navarre, FL Real Estate: Stand Out in the Digital Age with a Professional Website

samson.colborn@gmail.com (Samson Colborn) — Thu, 26 Jan 2023 19:43:19 GMT

Creating Custom Websites Tailored to Real Estate Agents, to Generate Leads and Build Stronger Connections

If you are a real estate professional on the Gulf Coast of Florida, you know that the real estate market is a tough nut to crack. You understand the importance of having an online presence in today's digital age. With the majority of home buyers starting their search online, having a professional and user-friendly website is crucial for reaching and connecting with potential clients. A website is not only a digital business card, but it's also a powerful tool for generating leads and building relationships with clients. And with the right tools and strategies, you can turn your online presence into a powerful lead generation machine.

Hire a professional Web Developer

Website development has come a long way in recent years, and it's essential for real estate agents to stay up-to-date with the latest trends and technologies. A website that is out-of-date or difficult to navigate can turn potential clients away. That's where website developers, like myself, who specialize in real estate marketing can help. We specialize in creating custom websites tailored to the unique needs of real estate agents, and our knowledge of the industry allows us to design sites that effectively showcase listings and highlight the Realtor's expertise.

You see, a website is more than just a digital business card, it's the online equivalent of your sales pitch and first impression. And as we all know, first impressions are everything, especially in the real estate industry where your clients are not just looking for a place to call home but also an agent they can trust. So, why settle for a bland, generic website when you can have one that stands out and highlights you as the expert they are looking for?

What makes a good Real Estate Website?

When creating a website for a real estate agent, there are a few key elements to keep in mind. The first is the design. The website should be visually appealing and easy to navigate. The design should reflect the agent's brand and personality. The second element is functionality. The website should have integrated contact forms, property search functionality, and social media integration. This will help generate leads and build stronger connections with clients.

In addition to website development, digital marketing services such as search engine optimization (SEO) and social media advertising can also play a vital role in reaching a wider audience and establishing a strong online presence. With the right strategies, these services can help real estate agents reach more potential clients and drive more leads.

I offer custom website development services that are tailored to your unique needs as a real estate agent and designed to showcase your listings and highlight your local expertise in the Navarre, Gulf Breeze and Pensacola Beach area. I'll make sure to build you a website that will help you generate more business and develop stronger connections with your clients.

And if you want IDX integration (the ability to display MLS listings on your own website), I provide a solution that comes with a built-in CRM so that you can capture leads and follow up on them right from your own dashboard.

I also offer a range of digital marketing services to help you reach a wider audience and establish a strong online presence that drives results. From search engine optimization to social media advertising, I have the tools to help you get your listings in front of the right people at the right time.

Give me a call and let's talk about how a website that you control will help you be better at your job so you can win more listings, set you listings apart and work more efficiently.

Elevate Your Listing: How Drone Photography Can Give Your Property the Edge

samson.colborn@gmail.com (Samson Colborn) — Fri, 20 Jan 2023 02:57:40 GMT

From aerial shots to unique angles, see how drone photography can showcase your property in the best possible light

When it comes to selling a home, first impressions are everything. And let's face it, a bird's-eye view of a property is just so much more impressive than a worm's-eye view. That's where drone photography comes in, soaring above the competition to give potential buyers a perspective they just can't get from ground level.

Drone photography has become an increasingly popular option for residential real estate photography. This cutting-edge technology provides a unique perspective of a property that was previously unattainable, and offers a number of benefits for real estate agents and homeowners alike. This can be especially useful for properties with large lots, acreage, or unique features such as a pool or tennis court that are difficult to capture with traditional photography.

Aerial shots of a property give potential buyers a bird's-eye view of the house and the surrounding area, providing a sense of the layout of the property, the size of the lot, and the location of the property in relation to the neighborhood. In Navarre, an aerial shot can show how close or how far the property is from the Gulf, the bay and areas as far as Pensacola, Gulf Breeze and Milton. That is, if it's a clear enough day and you can legally get the drone high enough.

Another benefit of drone photography is the ability to capture unique angles and perspectives. Drones can fly over, around and even under a property, allowing the photographer to capture angles that would be impossible to achieve with traditional photography. Want to show off that new roof? Check. Want to give a sense of the sprawling backyard? Check. Want to capture the true grandeur of that three-story mansion? Triple check.

Drone photography allows for panoramic shots that will transport potential buyers right into the heart of your property, giving them a real sense of the layout and features. It's like a real-life version of Google Street View, but for houses!

In addition, drone photography is a cost-effective option for residential real estate. It eliminates the need for scaffolding, cherry pickers, or other equipment that can be costly and time-consuming. This makes it a great option for properties with difficult access or those on a tight budget.

But let's not forget the practicalities. Drone photography is also a cost-effective option that eliminates the need for scaffolding or cherry pickers. Plus, it's a lot safer than trying to balance on a ladder while capturing that perfect shot.

In short, drone photography is the ultimate wingman (or wing-drone) for your real estate listing. So why settle for a worm's-eye view when you can soar above the competition with drone photography?

If you are interested in capturing a shot from high above or just a few feet off the ground, give call me. I am FAA certified, insured and provide drone photography and video in Gulf Breeze and Navarre areas.

Take Pro-level Real Estate Photos with Your Phone

samson.colborn@gmail.com (Samson Colborn) — Thu, 05 Jan 2023 03:35:28 GMT

You can take your own stunning real estate photos with your phone.

As a real estate agent, you know the importance of high-quality photos when it comes to showcasing your listings. But let's be real - not everyone has the budget for a professional photographer. That's where your trusty cell phone comes in.

With a little bit of know-how, you can take stunning real estate photos with just your phone. Here are some tips to help you get started:

Use the right camera settings: Most smartphones have a "Pro" or "Manual" mode that lets you adjust settings like ISO, shutter speed, and white balance. Experiment with these settings to get the best results for your specific lighting conditions. And if all else fails, just turn on the "Interiors" setting and hope for the best. Or, hire a professional photographer.
Keep your lens clean: It sounds simple, but a dirty lens can ruin even the most perfectly composed shot. Make sure to wipe your lens clean before each use (or at least pretend like you did). Or, hire a professional photographer.
Pay attention to lighting: Good lighting is key when it comes to taking great photos. Try to take photos during the "golden hours" (the first and last hours of sunlight) for softer, more natural light. If you have to shoot during the day, try to avoid harsh shadows by positioning yourself in a way that takes advantage of available light (or just use the flash and hope for the best). Or, hire a professional photographer.
Use a tripod: A tripod will help you keep your phone steady and eliminate blurry photos. You can find inexpensive options at most electronics stores or online (or just use a stack of books and pray it doesn't topple over). Or, hire a professional photographer.
Experiment with angles: Don't be afraid to try out different angles and perspectives to add interest to your photos. Get down low for a dramatic shot of a grand entrance, or go up high for a bird's-eye view of the property (just watch out for low-hanging branches). Or, hire a professional photographer.
Edit your photos: Even the best photos can benefit from a little editing. Most smartphones come with basic editing tools, or you can use a free app that are available online to touch up your photos. Just be careful not to overdo it - you want your photos to look natural, not overly processed (or like you Photoshopped in a unicorn). Or, hire a professional photographer.
Show off the best features of the property: Think about what makes the property unique and highlight those features in your photos. Is there a beautiful fireplace in the living room? A sprawling backyard? Make sure to showcase those elements in your photos (just don't forget to include the creepy basement). Or, hire a professional photographer.
Avoid clutter: Cluttered rooms can be distracting and make it hard for potential buyers to envision themselves living in the space. Try to remove any unnecessary items from the frame before taking your photo (like that embarrassing collection of beanie babies). Or, hire a professional photographer.
Take a lot of photos: The more photos you take, the more options you'll have to choose from. Don't be afraid to snap several photos of each room to ensure you get the best shot (just make sure to delete the ones where you made a weird face). Or, hire a professional photographer.
Have fun: Taking real estate photos with your cell phone can be a fun and creative process. Don't stress too much and remember to have fun with it (even if it means making silly faces in every photo). Hiring a professional photographer can be fun too!

By following these tips, you can take professional-quality real estate photos with just your cell phone. Happy shooting!

Here are a few more tips to help you take stunning real estate photos with your phone:

Get the right apps: There are plenty of apps out there that can help you take better photos with your phone. Consider downloading a camera app that gives you more control over settings like exposure and white balance.
Use a wide-angle lens: A wide-angle lens can help you capture more of a room in a single shot, which is especially helpful in smaller spaces. You can find clip-on wide-angle lenses for most smartphones online or at electronics stores.
Create a sense of space: When taking photos of a property, try to show off the layout and flow of the space. This can help potential buyers envision themselves living in the home.
Use natural light: Natural light is always the best choice when it comes to taking photos. If you can, try to take photos during the day and take advantage of windows to let in as much natural light as possible.

Of course, I'm a little biased. But I think you'd be way better off to hire a professional real estate photographer.

But if you're all gung-ho to take photos yourself and would like some personal help, I love showing people how to take pictures! Hit me up and we can schedule a photo training session absolutely free.

Websites and ADA Compliance

samson.colborn@gmail.com (Samson Colborn) — Wed, 15 Jun 2022 17:34:29 GMT

Your company’s website serves as the front door to your business

It’s often the first place a potential customer will visit to find out more about your company.

Whether it's to describe more about the product and services offered, pricing, location or company mission, a website is vital to a company’s existence. W ithout a website you may actually drive customers away.

That’s why it’s important to spend time creating a quality website to promote your business. But even after devoting hours to creating the perfect website and working hard to maximize its SEO potential, you still might be missing something crucial.

There’s an important step that is often overlooked … Is your website ADA compliant?

It's an important piece of your website that, if missing could isolate a significant part of the population.

Making Your Website ADA Compliant

The good news is that there are many steps you can take to make sure your website is ADA compliant. It’s important to create your website from the user’s perspective. Here are a few tips to get you started.

Use alt text to describe images. Words can truly be used to paint a picture and alt text is used to describe an image for the visually impaired using a screen reader. The benefit of alt text is two-fold and can also help boost a website’s SEO ranking.

Navigation friendly. Many people with physical limitation are unable to use a mouse to navigate your website. It’s important to enable keyboard navigation so that every aspect of your website is accessible.

Increase user time . While conveying as much information about your business as possible is a major component of marketing your website, it’s important to take a step back and make sure users have enough time to experience all of the elements of your site.

Simplify content and design. Avoid excessive crowding of text and images and poor color contrasts to create a more simplistic style that’s easier for all users to understand. To accommodate visitors that may suffer from epilepsy or other physical medical conditions, it’s important to remember that elements on the page should not flash more than three times per second or create any other type of strobe effect.

Provide audio and visual alternatives. It’s important to use alt text and videos to accommodate the visually impaired visitors to your site while at the same time providing transcripts and interpretation for hearing-impaired visitors.

Website and ADA Compliancy Support

Building and maintaining a website is a daunting task especially for those just starting out. When you add in the seriousness of making sure your website is ADA compliant, it can become downright overwhelming.

Here are some resources that can help:

(2020) WebFX. What is ADA Compliance? Available at https://www.webfx.com/blog/marketing/what-is-ada-compliance/ accessed on 30 May 2022.
(2022) Inc.com. 7 Ways to Make Sure Your Website is ADA Compliant. Available at https://www.inc.com/carol-sankar/7-ways-to-make-sure-your-website-is-ada-compliant.html accessed on 2 June 2022.
(2022) ADA Compliance Pros. Is ADA Compliancy Mandatory for Websites in 2022. Available at https://adacompliancepros.com/is-ada-compliance-mandatory-for-websites-in-2022/ accessed on 4 June 2022.

Top 10 Reasons Why Your Business Needs a Website

samson.colborn@gmail.com (Samson Colborn) — Tue, 03 May 2022 02:02:58 GMT

Do you have a website?

Chances are if you meet a prospective client or customer, one of the first questions they will ask is … do you have a website? Hopefully that answer is yes!

A company website has become the business card of today, the gold standard, a calling card, if you will.

While it’s still necessary to have that traditional business card, it’s also imperative to keep up with technology. It’s important to create a website that not only promotes your business but serves as the pillar and the communication hub of the organization.

Creating an effective website is a struggle for many companies who can't devote an entire department or even a position. As we continue to see more downsizing across various industries, creating and maintaining a company website becomes even more challenging.

Web platforms, like Wix and WordPress, have helped, but are not super intuitive, especially for those who are not tech-savvy or impatient. Plus, a business owner should be focused on running the business, not investing precious time into learning a daunting and cumbersome software application.

Even if you’ve done a great job building your own website, what do you do once it’s built? There’s an old adage that says if you build it, they will come – well not necessarily. If you build it and do nothing, then your website will be buried somewhere in the world wide web.

How do you get your website to rank? How do you get to the top of the list from an Internet search or even on the first page for that matter? It’s not easy and there are lots of questions to answer. Doing it on your own may not be the answer, and you may even have to call for back up so that you can focus on your business and let someone else handle the rest. Here are the top 10 reasons why your business needs a simple, yet effective website.

Reasons Why Your Business Needs a Website Tip #1 – Extend Your Reach

Creating and maintaining a website allows you to extend your reach and contact more people than you could through word-of-mouth advertising or traditional methods. A website also helps to break geographic boundaries and allows you to extend your reach to generate more leads. Reaching customers that normally could not be reached is the beauty and number one advantage of creating a website.

Reason Why Your Business Needs a Website Tip #2 – Create a Lasting, First Impression

Because your website is often the very first place a client will visit, this could be your only chance to make an impression and provide visitors with vital information. It also gives credibility, and a business with an established website conveys a sense of trust. A good first impression is key because it helps you stand out from the competition and ultimately helps to make a lasting impression that converts to sales.

Reasons Why Your Business Needs a Website Tip #3 – Fulfills the Need for Immediate Gratification

We are a society that has information available to us at the touch of a finger. So, when we want information, we want it fast, and we want it now. Whether it be the price of a particular listing, location, description or photos, we don’t have time to wait. A website provides information quickly so customers can make purchasing decisions faster.

Reasons Why Your Business Needs a Website Tip #4 – 24/7 Accessibility

Not only do we need immediate gratification, but as a society we want what we want … when we want it. A store front or an office building can only be open for so long, but a website allows your business to be open 24 hours a day and 7 days a week so a prospective client can shop or browse your services at any time. A website extends our reach beyond the constraints of opening and closing times and enables us to meet customer needs anytime of the day.

Reasons Why Your Business Needs a Website Tip #5 – Pandemic Friendly

A business that can operate remotely has an advantage during a global pandemic, zombie apocalypse or any catastrophe that could derail operations. Organizations that can reach out to new customers, stay in contact with existing customers and conduct business through a website are more likely to thrive during any situation.

Reasons Why Your Business Needs a Website Tip #6 – Stay in Constant Communication

An effective website allows us to continue to communicate even when official operating hours are over. Visitors can get updates on upcoming sales, policy changes, special promotions and additional products or services. A contact us page on a website is a valuable tool to collect data on new leads and potential future customers. And, the 24/7 nature of websites means that you’re capturing this data even while you’re sleeping.

Reasons Why Your Business Needs a Website Tip #7 – Establish Your Authority

Having a website gives you a voice in the marketplace. It allows you to establish your knowledge, your authority and your expertise. Your website also creates a platform to convey that authority. Through blogs and testimonials from existing customers, you can establish and continue that authority far into the future.

Reasons Why Your Business Needs a Website Tip #8 – Low Marketing Costs

Creating an effective website doesn’t have to break the bank or the marketing budget. There are many website tools on the market today that will allow you to create a simple yet, effective website. Of course, you can leave it up to the professionals and delegate that responsibility which will reduce employee costs like healthcare and retirement benefits. But it doesn’t have to be difficult. A few hundred dollars will get you a domain name and a host provider which will allow you to create your presence in the marketplace if you want to stick to being a do-it-yourselfer.

Reasons Why Your Business Needs a Website Tip #9 – Mobile Friendly

Most of us don’t go anywhere without our smartphones which is why ensuring our website is mobile friendly is vital. One of the most popular times to search for a company website is when we are out and about. Having an established website, when customers are searching for a desired listing nearby is the key to capturing your ideal target audience.

Reasons Why Your Business Needs a Website Tip #10 – Not Having One is Detrimental

Not having a website may send the wrong signal to potential clients. It may convey that you lack resources which could affect credibility and professionalism. This could steer them away and send them to the competition. Plus, for anyone looking for information about your business, not finding your website is annoying. In today’s world, a business website is expected. As a business, you need to capture that need for immediate gratification and if you can’t, it could mean lost revenue.

Bonus Tip – Knowing When to Ask for Help

Many businesses are focused on day-to-day operations and don’t have time to learn complicated applications, and that’s OK. This is when it’s time to focus on YOUR business and let the experts do the rest. My goal is to help you build, grow, and nurture your vision. I would love to learn more about you and your business goals. For more information about my web design and support services or to get a free website checkup , contact me today.

Photographing the Emerald Coast of Florida

samson.colborn@gmail.com (Samson Colborn) — Tue, 03 May 2022 01:13:32 GMT

Documenting the places where I live & play

Hey there!

I am a digital artist, designer and photographer living and playing on the Emerald Coast of Florida—the coastline of the Panhandle from Pensacola Beach to Panama City Beach.

In my opinion, this is one of the most beautiful parts of the United States. There's everything you need here from hiking and camping in the woodlands to boating, fishing, snorkeling and swimming in the scenic rivers and estuaries that are within a stone's throw of everywhere. Of course, there's also the beaches, with their sugar-white sands and emerald green waters of the Gulf of Mexico. Being on the shore facing south gives us the unique spectacle of being able to enjoy both the sunrise AND the sunset. Spend the whole day on the beach and catch them both!

Besides being a Website Designer, I enjoy being a digital artist. Most of my artwork is inspired by living here. My work allows me to travel nearly daily between Pensacola Beach and Panama City Beach. This allows me many opportunities to capture the stunning beauty of the area. I enjoy taking pictures of local scenes as well as popular tourist spots. Photographing the beach and the waves is my therapy and I cannot go more than a few days without getting my fix.

My art always starts with a photograph. And as I am pushing the shutter button, I am thinking about how to best present the aspect of the image I am creating. I may develop the image as a photo or work it into a form of digital painting such as simulated watercolor, oil paint or cartoon. I strive edit the photo to bring out its personality. As I always say, I don't control the light it controls me. The scene tells me what to do.